About the lecturer.
Luke Ritchie is a freelance product designer from Australia currently located in Hong Kong.
He graduated from the University of South Australia in 2004 with a Bachelor of Industrial Design.
He has six years professional experience that ranges from startups, small & medium consultancies, corporate and freelance. Working in a variety of locations including Australia, Taiwan, Hong Kong and China (Zhuhai, Shenzhen, Beijing). Luke's experience is international and wide ranging. He has worked mostly in housewares and lifestyle product categories with products such as hair stylers, vacuums, BBQ's, sporting goods and mobile accessories. He excels at problem solving, CAD, model making and photography.
About the class
This class is about answering the question "Are companies and clients becoming obsolete"? Typically a designer works for a company that does the manufacturing / marketing / distribution / retail. All of which have been difficult for the designer to do. But now all these tools are available to the designer for free / cheaply, now its easier than ever to go from design to market alone with tools like:
MARKETING
blogger.com
wordpress.org
FUNDING
kickstarter.com
MANUFACTURE
shapeways.com
alibaba.com
SELL
amazon.com
ebay.com
paypal.com
About "1 day product" project.
Can a product go from concept sketch to real purchasable product in 1 day?
Why? I did this project to challenge myself, a creative outlet and to see if it could be done. I got tired working at companies where products could take 3 years to get to market. I needed a fresh new way to design and sell products. And I did it because I can!
A one day product cycle was totally un-heard of 10 years ago. Now with tools like personal 3D printers being available to individuals, this can be possible.
What it is not: This product is not going to make me a bunch of money. Mostly because its manufactured in a way the is very time intensive and that fact its marketing plan is just to get it online not sell thousands.
What it can do: Although not a money maker per-say, it allows me to market myself, promote my blog and sharpen my design skills.
It can also help me test the market, if I sold 100 of these it would be worth investing the money to get the part injection molded and implement large scale distribution.
How is the project going so far?
The google test "magnetic drill bit caddy"
The blog post. 1 day product the Magnetic drill bit caddy
Online store provided by etsy
How to get a profile online quickly and free
options
Basic / quick and free
-blogger.com
-wordpress.com
Advanced / not quick or free
-wordpress.org with own domain and hosting
-complete custom site with e-commerce
Blogger setup walkthough
As blogger is the fastest and simplest to setup I'm going to show an example of how to make a product page with purchasing in 5 easy steps. The site will look like this test blog with purchasing
1. you will learn how to
2. sign up
3. your first blog post
4. look / themes
5. basic online purchasing with paypal
Next lecture
Page rank, what is it and how can I increase mine
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